I had the pleasure working with Nike on their Nike Air Max Command product launch. The model for this shoot was the new talent of FC Barcelona, Malcom Oliveira. I went to Barcelona to meet him at Parque de la España Industrial. The campaign rolled out in Europe and went live at the Intersport website and social media, including Malcom’s.
For this campaign I provided 90% of all content to. I made two videos of Malcom about his giveaway of the Air Max Command. I delivered one product photo’s with transparant background for the launch poster and these on body shots/shop the look pictures.
For this shoot the product was key, erasing all distracting element like people, buildings and retouching the swoosh to make it pop out.
